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The House Of Chanel
By www.Perfume-mall.net

Another popular fashion house would be the house of Chanel which is more commonly known as simply Chanel. It was founded in Paris, France by Coco Chanel. According to the report written by Forbes, Gerard Wertheimer and Alain Wertheimer now privately hold House of Chanel as joint owners. They are the grandchildren of Pierre Wertheimer, the early Chanel partner.

Chanel revolutionized haute couture fashion through replacing the traditional and conventional corseted silhouette with comfortable and simple suits along with long and lean dresses. It introduced its signature cardigan jacket back in 1925.

Chanel had many other major successes which have radically changed the fashion industry. This includes the popular "Chanel suit", which was made up of a knee-length skirt along with a trim and boxy jacket that were traditionally made using woven wool and black sewing trim with gold buttons. It was also worn traditionally with large costume-pearl necklaces. Wealthy women from all over the world would flock to her boutique on 31 Rue Cambon just so they would be able to commission couture outfits. The House of Chanel later on became synonymous with wealth, elegance and elitism. It was also considered to be the ultimate sign of the French high class.

When Coco Chanel's perfume, No. 5, achieved phenomenal success, her fashions became even

more popular and began to be purchased by London's and Paris' society's high flyers.

Chanel is also famous for its quilted fabric that had a "secret" quilting pattern which was sewn at the back so that the material would be kept strong. This was actually inspired by jackets of jockeys. The material has been used for clothing as well as for accessories. The Chanel brand is now being headed by Karl Lagerfeld, a German-born designer. He also designs for the Fendi house, as well as for his namesake label.

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